Innovation strategy


Innovation processes – Strategic orientation for innovation activities.

Innovations can give companies a significant advantage over their competitors. However, the innovation must be in line with the company and its objectives. In addition to establishing innovation-promoting structures and creating an innovation-friendly culture, this also requires the development of an innovation strategy. A customised innovation strategy provides a framework for all tactical and operational measures for the implementation of innovative projects. It shows the results you should aim for by means of strategic objectives and provides strategic thrusts and guidelines. This includes market-based content for the business areas, customer segments and geographical markets on the one hand, and implementation measures and guiding principles on the other hand. In this way, an innovation strategy specifies the purpose, direction, limits and rules for innovative projects. Since the innovation strategy is a sub-strategy that aims to help a company achieve higher-level corporate goals, the corporate strategy and innovations strategy must be closely interlinked. The innovation objectives anchored in the innovation strategy should specify how they contribute to achieving corporate goals and should reflect the guiding principles of the company. Only when the innovation strategy and innovation objectives are known, defined and communicated is it possible to search for and find appropriate solutions. We work together with you to develop an innovation strategy that is integrated in your corporate strategy, in order to create innovative products and services and to set you apart for your competitors.

Innovation strategies – from innovation based on self-awareness to an innovation portfolio

Creating an innovation strategy requires a great deal of knowledge regarding the positioning of the company and its products on the market, the corporate strategy and the business environment. This information makes it possible to deduce which services a company should offer for its customers. Especially in the B2C and B2B area, new ways of working together require complex product, process and service innovations. Moreover, an innovation strategy also provides the perfect starting point for the development of innovative services and products and for tapping into new markets and target groups. With comprehensive collaboration with the customer, this can even result in completely new business models.

  • Objective setting: Defining milestones for the development of the innovation strategy and the role of the innovation (e.g. securing or improving the market position).
  • Starting situation: Implementation of an industry environment and company analysis to assess the company situation.
  • Development of the innovation strategy: Drafting of the innovation strategy, in line with the innovation role and the innovation objective and with bundling of all internal and external parameters.
  • Creation of innovation focus areas: Developing strategic innovation areas with an explicit focus on business areas that are relevant to you.
  • Creation of an innovation portfolio: Transferring the results to an innovation portfolio and validating the innovation role, objectives and strategy.
  • Roadmapping: Developing an innovation roadmap for concrete planning, implementation and further development of the innovation strategy with binding resources, budgets and controlling KPIs.